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Levis focus on the innovations that make their jeans and all other products as durable as ever—materials crafted with thoughtful quality from sourcing to finishing, that help create a bond between you and the products you buy. With their innovations in Cottonised Hemp, Levi’s® WellThread, Water<Less® technology and other production techniques, they’re using less resources and making less waste. Their philosophy on durability extends beyond just everyday use. Levi’s® products are made to be worn and designed to get better with age.