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New Look Kind products are available across all their ranges, including Curves, Tall, Petite and Maternity, and are created with kindness at their core following their conscious criteria. This takes into account the fabrics they use, the processes involved, (like using reduced energy, less water and fewer chemicals) and ensuring good environmental and social conditions in their factories for the lovely people who make their clothes.

They use sustainably sourced cotton, with at least 50% certified organic, although many of their styles contain a lot more than that. Their recycled cotton contains a minimum of 20% recycled materials — this is because they don’t want to compromise on the quality of your clothing, but are always looking for new improvements that can be made around this.

They’ve also partnered with Better Cotton with the aim of improving cotton farming globally — Better Cotton is sourced via a system of mass balance and is not physically traceable to end products. By choosing their cotton products, you’re supporting responsible cotton production and we are committed to sourcing 50% of our cotton as Better Cotton by 2023.