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Gum-believable competition terms and conditions

Who is running the promotionChurchill Square Shopping Centre in partnership with lastminute.com
Where will the promotion run?The promotion will run in Churchill Square Shopping Centre, Brighton, Russell Place.

At the Shopping Centre there is one promotional zone where customers enter the competition. The promotional court, lower mall.

When will the promotion start and end?The promotion will run in the promotional court (located in the lower mall) between:

·       11am – 3pm daily 17th – 25th July 2021


Who can participate?Persons of any age can enter Gum-believable event following a £25 spend in Churchill Square the same day.

However; only persons aged 18 or over can be awarded either the International prize package for two adults or the UK staycation package prize for two adults.


Who can’t participate?Directors, officers, management, and employees of:


(a)    the Promoter and their immediate families;

(b)    the agencies or companies associated with this promotion or the promoter, and the immediate families of those people cannot enter.

(c)    Churchill Square retail staff, managers, supervisors, and their immediate families of those cannot enter.

Do I need to buy anything to enter?Yes. In order to qualify for entry, participants must have spent £25 or more during the day
How to enterAll participants must download and register with the Brighton Life App to enter this promotion and take part in the event.


All participants can only enter by attending the event located within Churchill Square promotion court on the lower mall within the event dates listed above.


Participants attend the event, and will be asked by our event team to download and register on the Brighton Life App and scan a QR code made available by the event team on site. By scanning this QR code, the participant is entered into the prize draw.


The entry will be located in the ‘This Week’ section of Brighton Life, and requires the user to click on the button which says ‘Gum-believable. After scrolling down each entrant will find a button named ‘Redeem’ by clicking on this the App with open the users phone’s camera to scan the required QR code provided by the event team.


Please note the entry will not be complete unless the entrant has scanned the QR code provided by the event team in the promotion court Churchill Square Shopping Centre, Brighton.

How many times can I enter?ONLY 1 entry per person.

If you are a valid entrant who has downloaded and registered with Brighton Life, and scanned the QR code, you will be known as an entrant for the purpose of these Terms and Conditions.

How and when will the winners be informed?The winner of each prize will be selected at random, via a random number generator and contacted by email within 7 working days of the last event date (Tuesday 3rd August 2021). The winner of each prize must confirm acceptance of the prize within 7 days of offer.

If any emails to the winner are returned as undeliverable or the winner does not respond in 7 days of being notified, then Churchill Square reserve the right to offer the prize to another winner in accordance with the process described above.

Prizes and CostsStaycation and International package terms and conditions


Staycation package:


Destinations – London, Manchester, Edinburgh, Birmingham, York, Cotswolds, Lake District, Devon, Bournemouth, Blackpool or Cornwall

Duration – 3 nights

Travellers – 2 adults sharing a twin/ double room

Hotel – 4* on a B&B basis

Travel dates – starting date TBC but travel up until 20th December 2022

Travel exclusions – Xmas/ New Year and Public Bank Holidays

Travel must be booked 30 days in advance and by end of April 2022


Maximum Commercial Value – £750


International package:


Destinations – Majorca, Ibiza, Menorca, Spanish Costas, Algarve, Antalya, Dalaman & Bodrum

Travel dates – up until 20th December 2022

Duration – 1 week

Board – 4* hotel with breakfast included

Travellers – 2 adults sharing a double or twin room

Departure – London (others available if within max comm value)

Booking restrictions – Xmas/ New Year and School/ Public Bank holidays

Booking must be made 30 days in advance or by 30th April 2022


Max comm value – £2,000


The winner will be responsible for ensuring they hold a valid passport and Visa at the point of arrival to their chosen destination. The Promoter will not be responsible in the event that the winner is denied entry to the agreed airport or eventual destination. Check-in luggage may not be included in your flight ticket, as per the individual ticket fare rules, which will be made available to you at the time of booking.  No other travel, subsistence, gratuities, costs of a personal nature or accommodation is included. There is no cash or other alternative to these prizes in whole or in part.  Prizes are not transferable. The voucher is valid for one booking only. Once it has been used, it won’t be possible to use it again or receive any leftover credit;

The voucher cannot be sold, combined with other discounts, promotions or cashback activities;

The voucher is not refundable, it cannot be exchanged for cash or other goods and services.



Cost – £25 spend based promotion


Redemption Instructions 

  1. The winner will be sent a unique 16-digit voucher code to their email and supplied a link to book.lastminute.com where they will enter the voucher code.
  2. Winners should then enter their first name, last name, desired departure airport, end destination, possible departure dates, telephone number, email address and then submit their booking request.
  3. Winner will be called within 5 working days to book their trip.
  4. Once booked, a confirmation email will be sent to the winner’s email address.




General(a)    By entering this competition, you must take part in all publicity, photography and other promotional activity as the Promoter requires, without any compensation. You (and your companion/s) consent to the Promoter using your names and images in any promotional or advertising activity


(b)   No cash alternative to the prize will be offered, the prize is are not transferrable.


(c)    All decisions of Churchill Square management will be final and binding. No correspondence will be entered into.


(d)   The management reserves the absolute right to disqualify any entrant to the completion which it considers to have used improper technical means to enter.